SunSource Energy develops, engineers, procures, constructs, and operates solar power plants and projects, to help Clients in institutional, industrial, commercial and non-profit sectors use solar energy more intelligently and efficiently. Kushagra Nandan, President, COO & Co-Founder, SunSource Energy in an exclusive tête- à-tête with Santanu Mukherjee, Sr. Journalist, Saur Energy International shares about the challenges in the rooftop segment, strategy to move business forward in the country, company’s ‘Be a Partner’ program, recent accomplishments and more.
- As compared to other markets, how challenging is India for the company?What is your strategy if you have to move your business forward in the country?
SunSource focuses on decentralised projects in India as part of its strategy. These projects range from 100 kWp to few MWs, and typically built on rooftops or otherwise as captive generation as “behind the meter” projects. We have been consistent in our focus for nearly five years, based on our belief, confirmed since by the market, that this market provides a year’s long ramp for committed, long term player like us. We have currently built more than a 100 projects for commercial and industrial (C&I) clients across 18+ states in India.
Competition as a whole doesn’t bother us as we believe in providing a cost effective and high quality solution to our clients. However, as a promising new industry we have attracted a lot of entry into this market. Many of these new players bring small pieces of the puzzle to the market but often lack in core capabilities. Moreover, they create unhealthy price competition that distorts the market. We are helping our clients to discern the same.
